About Us | GoldBurs

Meet the Bur-fect Team

To Serve Your Dental Practice

About GoldBurs

When Effi Schneider first considered leaving his successful professional boxing career for a career in business, he told himself he would make the move only for an opportunity to focus his boundless energy and ingenuity on a field in which he could one day deliver a level of quality and value unmatched by his competition. After speaking at length with a relative who owned one of the world’s most renowned bur manufacturers and conducting extensive due diligence about the industry, he concluded that the bur market represented such an opportunity.

Effi started his new business in 1992. He knew that if he were to one day achieve his goal of offering an unmatched combination of quality and value, he had a great deal to learn: about dentistry, about the challenges of running a dental practice, and especially about the various clinical procedures in which burs are used.And learn he did..

Here are three key insights Effi has picked up over the past 34 years:

  • While many dentists assume that “a bur is a bur,” nothing could be further from the truth.
  • Using the right bur for the right situation can make all the difference in the world in terms of patient comfort, practitioner comfort, chairside time, clinical outcomes, and the practice’s bottom line.
  • In particular, gold plated burs are the “bur-fect” solution for optimizing visual contrast in the operating field, reducing handpiece heat and vibration, and preventing corrosion in order to reduce the need for costly handpiece repair and replacement.

For those reasons, Effi decided that his company would focus almost exclusively on 24 karat gold plated burs, with a particular focus on gold plated diamond burs using diamonds sourced exclusively from De Beers. But he realized that to truly stand apart from other bur manufacturers, he would stand out in two other ways. First, he would deliver unmatched customer care by maintaining extensive inventories and delivering timely processing of shipments. Second, he would deliver unmatched value by producing affordably-priced gold plated thanks to exceptional economies of scale, by making his burs strong enough to be used multiple times and corrosion-free to reduce the need for costly handpiece repair and replacement, and by selling directly to his customers rather than through costly middlemen.

Driven by Effi’s incredible will to succeed and the help of a small but dedicated crew of bur experts, GoldBurs.com is now in its 35th year of supporting thousands of valued customers across the United States and many other countries by delivering “24K Gold Plated Bur-fection at Brilliant Prices.”

Meet Our Bur-fect Team

Effi Schneider

Founder/ Owner & Chief Bur-ista

Does it take a tough guy to make a tough bur? Maybe not, but there’s no question that Effi Schneider is a very tough guy who makes very tough burs. Effi began boxing in his native Israel at the age of 12 and had a total of 55 fights as an amateur.... He turned pro after moving to Los Angeles.Known for his aggressive, high pressure style as a light welterweight, Effi worked out under the tutelage of two legendary Hall of Fame trainers: Joe Goosen and Fredy Roche. Over the years, he trained with world champion fighters, including Manny Pacquiao, Julio César Chávez, Oscar De La Hoya, Rafael Ruelas, Gabriel Ruelas and Azuma Nelson. Among the more memorable of his 18 fights as a professional was his narrow loss to former WBC world champion Jesse James Leija. When his busy schedule running GoldBurs.com allows, Effi keeps in shape by continuing to work out with other current and former boxing champions.

Corinne Arriola

Office Management Bur-ista

Corinne Arriola has been a vital part of the GoldBurs.com team since 2017. She oversees daily operations, ensuring efficient workflows, smooth internal processes, and exceptional customer service.... Her role includes managing office staff, coordinating with vendors and customers, overseeing administrative and financial functions, and maintaining compliance with company policies and industry regulations.
Corinne is proud to work in an industry that directly supports patient health and confident smiles. She is passionate about helping dental professionals succeed by providing high-quality, ultra-reliable products and dependable support that improve efficiency and profitability. She also enjoys staying up to date on innovative technologies that advance patient care.
Born on the East Coast and raised in the San Fernando Valley, Corinne brings a strong work ethic and community-focused mindset to everything she does. She is a dedicated mother of two and an active volunteer who generously gives back to her community.

Myles Goldstein

Sales Management Bur-ista

Myles Goldstein has been a dedicated sales representative at GoldBurs.com for over 15 years. Known for his friendly personality and strong commitment to customer service, Myles genuinely enjoys interacting with his customers and takes great pride in fulfilling all of their dental supply needs.... He is passionate about building long-lasting relationships and ensuring that every customer receives reliable, personalized support. Born in Chicago, Illinois, and raised in Los Angeles, Myles brings both Midwestern values and local roots to his work. He thoroughly enjoys being part of the GoldBurs team and especially values the collaborative, supportive environment created by the GoldBurs staff.Myles is deeply committed to the company and its customers and looks forward to continuing his career at GoldBurs.com until retirement.

Kira Quintanilla

Accounting & Customer Care Bur-ista

Kira Quintanilla heads the Accounting Department at GoldBurs.com, where she has been a key part of the organization for the past three years. In her role, she oversees financial reporting, budgeting, and accounts payable and receivable, and ensures compliance with company policies and industry standards.... Known for her strong attention to detail and organized approach, Kira plays an essential role in supporting the company’s financial stability and growth. Kira is recognized by colleagues for her reliability, problem-solving skills, and ability to streamline accounting processes to improve efficiency. She works closely with management and other departments to provide accurate financial insights that support strategic decision-making. Committed to continuous improvement, she stays up to date with best practices in accounting and finance. Beyond her core responsibilities, Kira values teamwork, professional development, and maintaining high ethical standards. Her dedication and expertise make her a trusted leader within the GoldBurs team. GoldBurs Experience the perfect blend of premium quality and affordability with our 24K gold plated dental burs.